Herschel Supply was part of Zalando’s annual festival of style and culture: Bread&Butter Berlin. During three action-packed days, more than 30,000 international guests explored the latest in fashion, music and food. That meant more than 50 international brands, 9 fashion shows, over 40 DJs, top music acts, parties, panel talks, and much much more!
To complement the curated product offered at Bread&Butter, an interactive booth experience communicated Herschel Supply’s Well Travelled concept, inspired by journeys near and far. Guests were able to picture themselves in far off destinations through photo walls or win a travel voucher to let their dream trip become reality.
BERLIN, GERMANY – SEPTEMBER 02: General view during the Bread & Butter by Zalando at arena Berlin on September 2, 2017 in Berlin, Germany. (Photo by Zacharie Scheurer/Getty Images for Zalando)