history

Since 1984, we’ve had the opportunity and the privilege to work closely with a wide range of selected internationally known brands. The experiences we made throughout this exciting journey have shaped the way we think and operate our company in a forward-looking manner, to stand the challenges of modern times.

1984 Foundation B&W Sporttrade

1984 Foundation B&W Sporttrade

Founded in 1984 by Harry Wielheesen for the distribution of O’Neill sportswear. O’Neill distribution rights sold in 2006 to O’Neill Europe.

1984 Distribution O’Neill

1984 Distribution O’Neill

Official distributor and licensing partner for O’Neill in Germany, Austria and Eastern Europe. Built O’Neill from zero into one of the leading action sports brands in Germany with over 500 customers and 11 shop-in-shops. Helped with the formation of the O’Neill subsidary in Germany 2006.

1988 Distribution Calvin Klein Jeans & Underwear

1988 Distribution Calvin Klein Jeans & Underwear

Introduced Calvin Klein Jeans and Underwear and established a very successful business as exclusive distributor for BeNeLux, Germany and Austria from 1988 to 1996.

1988 Foundation Action Sports GmbH

1988 Foundation Action Sports GmbH

Thanks to our great success with O’Neill we were offered the chance to distribute other brands. Action Sports GmbH was founded to be a reliable business partner for innovative brands looking to make an impact in our territory.

1990 Distribution Oakley

1990 Distribution Oakley

Introduced and successfully established the Californian eye- and sportswear brand in the German market as the official distributor from 1990 to 1997 until Oakley started an own subsidiary.

1995 Distribution Oxbow

1995 Distribution Oxbow

Using our expertise with the surfbusiness in our markets we increased the business to a higher level of the surf brand Oxbow from 1995 to 1998.

1996 Distribution Reef Sandals

1996 Distribution Reef Sandals

Being rooted in action sports and surfwear, we were the exclusive German distributor for Reef sandals from 1996 to 2001 until the brand was sold to VF Corporation.

1998 Distribution Diesel Footwear

1998 Distribution Diesel Footwear

Introduced Diesel Footwear in German speaking markets and established a significant marketshare in casual footwear from 1998 to 2004 until Diesel SpA started an own subsidiary.

1999 Distribution Pepe Jeans

1999 Distribution Pepe Jeans

Exclusive distributor for Pepe Jeans in Germany from 1999 to 2008. Increased more than 10 times the annual turnover during this period. Operated one flagship store, one outlet store and twenty shop-in-shops. Business sold to Pepe Jeans Europe in 2008.

2003 Foundation Euro Logistic GmbH

2003 Foundation Euro Logistic GmbH

To facilitate our growing business and to service our retail demands Euro Logistic GmbH was founded in 2003. Since then it has established into a reliable and highly efficient logistics partner. From our state of the art logistics and fulfillment center on the Dutch-Belgian border we mainly work for third parties as well as for our own accounts.

2007 Distribution Speedo

2007 Distribution Speedo

Official distributor and licensee for Speedo in Germany and Austria from 2007 to 2013. Designed and operated the official Speedo webshop for GER/AT.

2007 Distribution Levis Footwear

2007 Distribution Levis Footwear

Exclusive distributor for Levi’s Footwear and Accessories from 2007 to 2011 until Levi’s started an own subsidiary in our markets.

2008 Distribution Toms Footwear

2008 Distribution Toms Footwear

Introduced in 2008 in our markets and established a very successful business until TOMS startet an own subsidiary in 2013.

2010 Distribution Björn Borg Underwear

2010 Distribution Björn Borg Underwear

Official distributor for Björn Borg in Germany from 2010 to 2014. Operated brand stores in Essen, Düsseldorf, Dortmund and one outlet store in Ochtrup.

2010 Distribution Contigo

2010 Distribution Contigo

Introduced Contigo in 2010 in the German market and contributed to become to the world leading drinkware brand.

2011 Distribution Herschel Supply Co.

2011 Distribution Herschel Supply Co.

In 2011 we introduced The Herschel Supply Co. as the exclusive distributor for Germany, Austria, Poland, Czech and Slowakia. In the meantime we managed to establish Herschel Supply as one of the leading accessory brand in our territory.

2012 Calvin Klein Footwear

2012 Calvin Klein Footwear

Since 2012 we are responsible for Calvin Klein Footwear in Germany and Austria.

2014 Distribution Chippewa Boots

2014 Distribution Chippewa Boots

Since 2014 we have introduced Chippewa in Central Europe. With it’s rich and long heritage and great product, the All-American brand has a great future.

2015 Distribution Powertraveller

2015 Distribution Powertraveller

Since 2015 we are the distributor for the award-winning manufacturer of portable power solutions for electronic devices, Powertraveller is the ideal accessory for travel and action sports.

2015 Distribution Funky Trunks

2015 Distribution Funky Trunks

The Australian swimwear brand is a successful brand in Down Under and has selected in 2015 Action Sports as major distribution partner to introduce and establish the brand in Europe.

2015 Distribution Funkita

2015 Distribution Funkita

The female equivalent to Funky Trunks rounds up our current swimwear portfolio. Known for its lush designs and great materials the Australian swim performance brand has a great future ahead.

2016 Distribution Parkland

2016 Distribution Parkland

Combining athleticism and clean design into great products is what makes Parkland a brand to watch for the future.

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